Selling a home? Use organic air technology to appeal to possible buyers.


Selling a Home?

Studies show the sense of smell and memory are intertwined. In the real estate industry, odors can have a huge psychological influence on a person’s decision to buy — or not buy — a home.

Every property has its own distinctive smell. People who live or work there may be used to it, but it is going to be very noticeable to a prospective buyer. And any smell, regardless how subtle it may be to one person, can be offensive to another. Worst of all, it could mean losing a sale. The experience, unfortunately, is quite common in the real estate business. In fact, we have a section of articles that discuss the impact odors have on homebuyers. Click here to view the articles.

After a showing, you want prospective buyers to remember how great your home looked. You don’t want it to be memorable because of a bad smell from musty carpets, pets, pungent foods, garbage, cleaning products, smoke or other odors. And you don’t want to merely try to mask an odor with chemicals and air “fresheners.” Buyers see that as a red flag, and they wonder what you are trying to hide.

Instead, the key is to get rid of the odors and make your air “neutral” smelling. When a person prepares their home to sell it, experts recommend “depersonalizing it” by removing photos and other personal items that make the home feel like it belongs to someone else. By depersonalizing a home, you are making it easier for buyers to picture themselves living there.

The same is true for scents in the home. If it smells like someone else lives there, it’s hard for a client to picture the property belonging to them. However, if the air is odor-neutral, buyers won’t be distracted by smells and can focus on the great features of the home.
The AirRestore Whole Home System offers the solution for anyone trying to sell a home or commercial building. Use it to neutralize your property’s odors ahead of showings and open houses to ensure the air is clean and fresh. New to AirRestore? Talk to your local Dealer to find out more.